Marketing Plan Coursework Example | Topics and Well Written Essays - 3750 words

Marketing Plan - Coursework Example ice is essential for everyone and this means that with a diverse menu, the right place and innovation the restaurant can be a success in the face of tough competition. Restaurants exist to meet the needs of customers and this is the only way in which they can make a profit. Although habits and social construction influence culinary taste and preferences, the price charged for a culinary experience has an impact on demand (Sloan, 2000, Chapter 1). In addition, it is important to decide about the requirements of customers who will patronize a restaurant, depending on its location. Thus, if a restaurant is within a locality that will attract busy business executives during their lunch hour, it is only proper to try to entice these with the proper cuisine and marketing. Business executives are unlikely to want relaxed gourmet meals in a business district at lunchtime, although they may want to bring in their business guests. Thus, the healthy eating restaurant must provide a wholesome, nourishing, healthy and fulfilling culinary experience at the right price to attract a maximum number of customers to maximize profits. The following presents a discussion about the needs of the customers within the locality in which the restaurant is situated. Other restaurant marketing plans provide insights into expectations from a marketing plan for a restaurant (Palo Alto Software, 2008, â€Å"Sandwich Restaurant Franchise Marketing Plan† and â€Å"Sigmund’s Gourmet Pasta Restaurant†). The Lighthouse restaurant situated near busy office complexes that are at their busiest during the day, while operating at reduced capacity during night, is likely to attract those who must eat out but who want healthy meals. Customers can pay slightly more than the price for junk foods, but want something equally exotic, fulfilling and healthy. Sky rise office blocks near Lighthouse restaurant guarantee customers, but the competition is tough because a large number of other restaurants also

Buying the House in the Area of Northridge Essay

Buying the House in the Area of Northridge - Essay Example b) Sexual Offenders: There were ten sexual offenses recorded in recent days in various parts of Northridge which can also be recognized as the neighborhood area of Rinaldi Street (Office of the Attorney General, â€Å"In Violation†). c) Density: According to the Census 2000, the neighborhood area of the selected house/condo is populated with a total number of 28,049 people (U.S. Census Bureau, â€Å"Fact Sheet†). Thus, the area is not densely populated.   d) Local School Ratings: The selected area of Northridge encompasses with 14 preschools, 10 public elementary, 3 public middles, 1 district, 1 public high, 1 public charter and 17 private schools (Great Schools Inc, â€Å"Districts or Schools in Northridge†). Few of the schools have been ranked as the top schools in the county while most of them are ranked as fairly good between 1 to 6 out of 10 (Los Angeles Times, â€Å"Northridge†). e) Earthquake Fault Location: The area of Northridge in Los Angeles region possesses a high risk of the earthquake from faults such as blind thrust fault and others. The selected area includes itself in the Alquist-Priolo Earthquake Fault Zones (the State of California, â€Å"Alquist-Priolo Earthquake Fault Zone Maps†). a) Zoning Regulations: The selected area includes in the Restricted Density Multiple Dwelling Zone. According to the regulations prescribed the area is prohibited to be used for commercial purpose. The residents are also not allowed to have equine(s) in a lot area which is less than 20,000 square feet. Moreover, increasing the building over two stories is also prohibited. However, the selected condo includes itself in the RD2 zone (American Legal Publishing Corporation, â€Å"Municipal Code, Chapter I (Planning And Zoning Code)†.).